CVPH is the local hospital in my hometown. They have ongoing conferences throughout the year to inform and update medical professionals on specific topics. To get the word out I was asked to design the conference brochures they will be using. In addition to the printed design, website and document images were made as well as a logo to encompass the whole event.
I wanted to stay clear of traditional representation of cardiology and focused on the pumping of blood. The motion is represented by the flowing red lines, and the large purple blocks are to represent the movement and push of the heart.