My hometown (Plattsburgh) is situated right above the blue line, which defines the beginning of the Adirondacks and just below the Great White North. It is situated on Lake Champlain and overlooks the green and blue mountains of Vermont. It’s a pretty nice place to grow up, to go swimming and hiking, and some really good biking too.

I wanted to create an identity for the area and took it upon myself to brand the city. We’re surrounded by mountains and evergreens and lakes and ponds, there’s green and blue everywhere. There is a local legend about the lake that the Loch Ness Sea Monster’s cousin, Champy, lives in the deep waters. It’s a pretty dark lake, long and narrow with black water you can’t see through. Who’s to say he isn’t there? Having swam in the lake my whole life I can say that he definitely maybe is around.