DVA FCU

dva fcu logo image

DVA FCU

Department of Veteran Affairs Federal Credit Union

dva fcu logo gif changing colors

Department of Veteran Affairs Federal Credit Union is a Washington, DC based credit union with branches in Albany, New York City, and Philadelphia that exclusively serves veterans and their families.

I created the logo for DVA FCU and developed their branding for marketing campaigns. The credit union is broad reaching with its graphics, making sure every touch point is accounted for, both for print and digital services. With multiple campaigns running every month, and variations of those campaigns for social media, it was important to have a consistent visual identity on all their outputs.

The marketing campaigns included newspaper ads, flyers and large scale posters, tv screens, social media spots, billboards, metro ads, post cards and pamphlets, and email blasts (pretty much everything). To ensure all these products were connected DVA FCU used a consistent yet flexible tool kit with it’s branding.

dva fcu star logo flag
dva fcu collateral
dva fcu flyer marketing campaigns
  • Annual Report highlighting the branch cities.

    Annual Report highlighting the branch cities.

  • Annual Report highlighting the branch cities.

    Annual Report highlighting the branch cities.

  • Annual Report highlighting the branch cities.

    Annual Report highlighting the branch cities.

  • Annual Report highlighting the branch cities.

    Annual Report highlighting the branch cities.

  • Annual Report highlighting the branch cities.

    Annual Report highlighting the branch cities.

DVA FCU’s branding needed a friendly and approachable vibe, but serious tone when the subject matter called for it. When dealing with financials, it’s a fine balance. Digital outputs are allowed to be more chummy, while print efforts usually rely more on the product.

dva fcu social media marketing campaigns
dva fcu plasma screen images
dva fcu email marketing campaigns

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