Leading Age

Leading Age Annual Report

I had the pleasure of making LeadingAge’s Annual Report for 2017. LeadingAge is a company seeking to free America from ageism. They are a group of non-profit organizations that work with multiple partners across the country to advocate as the trusted voice for aging citizens, developing services that meet older adults’ needs.

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The 2017 Annual Report was made as an interactive report. It’s easily accessible for members of LeadingAge and includes navigation throughout each of it’s distinct categories. Using the company’s branding, the report maintains LeadingAge’s identity while reincorporating it into this new format. Distinct photography was used to tell the story of acceptance and cooperation within the older adult community.

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